Neon marketing executive Christian Parks reflects on the unique promotion of Longlegs that led to its surprise box office success, sharing that it had an interesting connection with Jaws (1975). Directed by Osgood Perkins, the horror-thriller follows FBI agent Lee Harker (Maika Monroe) as she tracks an elusive serial killer played by Nicolas Cage. Marketing for the movie didn’t fully show Cage’s character, building anticipation for the film and hyping the actor’s drastic transformation. The tactic worked and Longlegs became a major box office hit after hitting theaters in July.
