Magic: The Gathering has received a boom in new players thanks to recent collaboration efforts, but has long-time Commander players feeling left behind. Starting as an experimental fringe format in 2011, Commander has grown to become one of the most popular and profitable formats in Magic: The Gathering today, benefiting greatly from its ease of access and social focus. While Wizards Of The Coast has been successful at attracting new players to the format, controversies over product releases and recent card bans have left a negative impression on some diehard fans.