The main character in the Australian kids’ TV show, Bluey, is the seven-year-old puppy Bluey Heeler. The series features Bluey, her family, and their friends, who are all based on different real-life dog breeds. The characters in Bluey are endearing, funny, and friendly while representing people of many ages and personality types, while also challenging gender norms. Bluey has become popular with adults for its many-layered storytelling style. This is sometimes used to tell jokes that adults understand and children won’t, but it also effectively tackles some unexpectedly heavy topics in a way that children can understand and adults can explain.